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Improved

Manage TikTok and Meta campaigns in one place

Create supported TikTok lead-generation campaigns and bring supported Meta campaign changes into Ad Manager with two-way sync. Connections, permissions and ad spend still apply.

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Conceptual alpine architecture illustrating manage tiktok and meta campaigns in one place. This is artwork, not a product screen.

Create a TikTok lead-generation campaign

Ad Manager now supports TikTok lead generation with Instant Forms or direct messages. Connect an eligible TikTok Business Center and ad account with the required Ad Manager access, then configure the creative, audience and budget. Instant Forms must be created in TikTok first.

Campaign metrics can be reviewed alongside the supported setup. Platform approvals, account eligibility and normal ad spend apply; creating a campaign does not guarantee leads or results.

Choose which Meta campaigns to sync

Two-way Meta sync can bring supported campaign changes between Meta and Ad Manager. New connections can choose sync during setup, while existing connections can enable it separately. Select campaigns using supported status and time criteria, then check origin badges to see where a campaign began.

Sync runs in the background and covers supported fields. Advanced Meta settings remain in Meta. Changes can reach the connected ad account automatically, so review the selected campaigns and permissions before saving. This release does not promise instant synchronisation.

TikTok Ad Manager connection area with no ad account connected and a Connect account control.
Official public TikTok ad-account empty state, cropped to the connection area. It illustrates the setup entry point; no account was connected and no ad or spend was activated.
Meta campaign sync selection for all campaigns, recent days or custom status and time criteria, with a supported-fields note.
Official public sync-selection example, cropped below the account name. The 14-day and 24-campaign values are unchanged examples; no sync was saved.
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