All updates
Improved

Build and compare workflow paths with more context

Inspect workflow tests, let the native AI Builder find existing records, and compare equal workflow paths with goal-based A/B tests. Workflow tests execute real actions.

  • Creator Platform
Conceptual alpine architecture illustrating build and compare workflow paths with more context. This is artwork, not a product screen.

Inspect a trigger, an action or the whole workflow

The new Test Workflow experience is available through Labs. It can listen for a trigger event for 15 minutes, pin an event, inspect a single action’s input and output, or run the workflow with test history and retry controls.

Tests execute real steps, including messages and record changes. Use isolated test data and review every action first. A successful test is evidence about that run, rather than a guarantee of future customer outcomes.

Build with records you already have

The native workflow AI Builder can look up existing forms, pipelines, stages, snippets, tags, users and other supported records by name while assembling a workflow. That gives it more account context when you describe the automation you want.

Review the selected records and each generated step. Credentials, permissions and remaining setup tasks still need attention; an AI-generated workflow can contain mistakes.

Compare two to ten equal paths

The workflow A/B Test action distributes contacts equally across two to ten paths. Choose a goal and a stopping rule based on contacts, goal completions or a date. Once a winner is declared, future entrants follow it while contacts already in a path finish there.

You can declare a winner manually. Ties select the first path, and date rules use the account time zone. Resetting and saving clears results and may route returning contacts again. This is workflow path testing, with no promise of statistical significance or a better conversion rate.

Workflow test panel with event testing, contact enrolment, trigger choice and a fifteen-minute event listener.
Frame 0 from the official public test demonstration, cropped above event data to remove contact identity. Test controls are real; no event, action or workflow test was run for this update.
Native workflow AI Builder progress showing a form, pipeline and email template found in the example account.
Frame 0 of the official public builder demonstration, cropped to record-lookup progress. Example record names are unchanged; the prompt, staff name and account navigation are excluded.
Workflow A/B Test configuration with two equal paths, goal criteria and a contact-count stopping rule.
Official documentation demonstration, cropped to A/B Test setup. The two 50% paths and 200-contact rule are source examples, not performance results or a test run here.