Choose how your Meta campaign budget is shared
Set the budget at campaign or ad-set level, use eligible budget sharing, and review the bid strategy alongside it.
- Creator Platform
Choose where the budget lives
Ad Manager supports a campaign budget that Meta distributes across ad sets, or separate budgets for individual ad sets. Daily and Lifetime options appear at the relevant level, with schedules configured where they apply.
For eligible ad-set configurations, an optional setting lets Meta share up to 20% of an ad set budget with other eligible ad sets. Individual budgets remain configurable.
Review goals and later edits
Supported bid strategies include Highest volume and Cost per result goal. When using the latter, configure the target at ad-set level.
Budget settings can be updated after publication when Meta permits the change. Switching the budget level requires the applicable budgets for the affected ad sets, and Meta can temporarily restrict further edits. Availability depends on the account and campaign configuration.
