Bring social comments and reviews into focus
Handle supported social comments in Conversations, give Reviews AI clearer instructions, and see more of your reputation activity. Social listening and client connection invites have separate beta and Labs requirements.
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Reply where the conversation is happening
Eligible workspaces can now bring comments from Facebook, Instagram and TikTok into Conversations. The initial release covers posts published through Social Planner. Once the feature and the relevant channels are enabled, comments can create contacts automatically, giving your team a place to manage public replies and supported private messages.
Buying-intent keywords can help prioritise comments that need attention. Availability depends on the workspace and channel connection. Instagram accounts connected through Facebook do not support the Instagram DM and interactive Messenger workflow actions described for direct Instagram connections.
Give review responses clearer boundaries
Reviews AI now offers more control over voice, response instructions and guardrails. You can hold sensitive reviews for a person and preview a response before using the setup.
Sixteen new Reputation dashboard widgets cover review requests, reviews and responses. Date, rating, source and status filters help you narrow the view to the activity you need to assess.
Connect a client's accounts with an invitation
Social Connect Invite is available through Settings > Labs. It creates a password-protected link that lets a client connect social accounts. Links expire after 30 days and can be managed or revoked under Settings > Manage Links > Social Connect Link.
Share the link and password only with the intended client: anyone who has both can use the invitation.
Explore social listening in the limited beta
Social Intelligence is a limited beta for selected users. Eligible workspaces can search for topics, save topics to follow and configure alerts. The beta includes 100 searches per location across the beta period, up to 50 active topics and three alerts per topic.
The overview uses a seven-day window; saved topics offer seven, 15 and 30-day views. Check your workspace's eligibility before planning a workflow around it.